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Wednesday, 18 April 2012

Book Review - Imagine

Imagine was by far one of the most interesting books I've ever read. If there's one thing that makes all of our lives more interesting, that thing is creativity. Jonah Lehrer compiles a number of stories about the worlds greatest breakthroughs and epiphanies, and tells us how they happened. Creativity. Lehrer brings a scientific perspective to our creative processes and has literally found a formula for you to become a more creative individual. He provides fascinating insights into some of the greatest innovators of our generation, including the late Steve Jobs. Also, the strategies they used to make their employees and their companies more creative, more collaborative, and more successful.
This book was exceptionally enticing to me because I think that creativity and individuality are some of the most important aspects of society today. And to have somebody break it down, and provide examples of such creative genius, to me, is very exciting. I highly recommend this book to everyone, especially those people with some interest in a scientific perspective. However, I didn't feel that this book isolated a particular type of reader. Everyone can take something away from Jonah Leher's Imagine.

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